Convergent Informatics
Sales and Marketing Expertise
Customer Master & Field Alignment
Lead effort to create a single customer master and field alignment system which was a first for a large BioPharmaceutical company. Expanded capability to enable a 360 degree view of the customer at enterprise level, capturing all interactions from research to sales, while meeting all regulatory standards.
Customer Relationship Management and Sales Force Automation
Lead selection and deployment of CRM solution to 500 field sales people for initial release. Subsequent release expanded to 1,200 field staff and implemented a standard selling model. CRM Capability supported a five-fold increase in company sales.
Competitive Intelligence
Lead project to establish a Global Competitive Intelligence (CI) platform across Sales, Marketing, Research and Development replacing the fragmented processes and tools that were in place. The new capability enabled the firm to better understand the CI landscape and change business strategies appropriately.
Sales Reporting and Business
Intelligence
Implemented capability to automate the acquisition and reporting of all syndicated data from multiple third party vendors resulting in significant cost savings to the company, as many in house business units were duplicating the expense.
Deployed a single reporting platform that replaced multiple legacy reporting tools. Prior to delivery, no single version of the reporting truth existed. Resulting implementation won the Computer World Best Practice Business Intelligence Infrastructure award in 2005.
eCommerce
Implemented product brand and scientific product sites in partnership with Global Marketing, Corporate Communications, Brand teams and Medical Affairs to reach target external audience. Sites helped educate and communicated with the scientific audience and patients.
Mobile Workforce Capability
Developed and deployed a home-office connectivity solution for the Field Sales force significantly improving performance and cutting costs by over 50%.
