Convergent Informatics

The Virtual CIO

Putting together People, Processes, Technology

Sales and Marketing Expertise

Customer Master and Field Alignment

  • Created a single Customer Master data management and Field Alignment system which was a first for a large BioPharmaceutical company. Expanded capability to enable a 360 degree view of the customer at enterprise level, capturing all interactions from Research to Sales, while meeting all regulatory standards.

Customer Relationship Management and Sales Force Automation

  • Selected and deployed a CRM solution to 500 field sales people for initial release. Subsequent release expanded to 1,200 field staff and implemented a standard selling model. CRM Capability supported a five-fold increase in company sales.

Competitive Intelligence

  • Implementated a Global Competitive Intelligence (CI) platform across Sales, Marketing, Licensing, Research and Development at a large BioTechnology frim. Replaced the disparate processes and tools that were previoulsy in place. The new capability enabled the firm to better understand the CI landscape and modify business strategies.
  • Implementated a USA focused Competitive Intelligence (CI) collection system for a mid-size, Bay Area BioTech firm utilizing rapid development methodologies. The system was oriented to gathering information at congresses and providing authorized access to selected users.

Sales Reporting and Business IntelligenceSales

  • Implemented capability to automate the acquisition and reporting of syndicated data from multiple third party vendors resulting in significant cost savings to the company, as many in house business units were duplicating the expense.
  • Deployed a single reporting platform that replaced multiple legacy reporting tools. Prior to delivery, no single version of the reporting truth existed. Resulting implementation won the Computer World Best Practice Business Intelligence Infrastructure award in 2005.

eCommerce

  • Implemented brand and scientific product sites in partnership with Global Marketing, Corporate Communications, Brand teams and Medical Affairs to reach target external audience. Sites helped educate and communicate with the scientific audience and patients.

Mobile Workforce Capability

  • Developed and deployed a home-office connectivity solution for the Field Sales force, significantly improving performance and cutting costs by over 50%.

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Updated Thursday, 15-Jul-2010 16:52:15 EDT.